Main factors for digital transformation
Digital Transformation in the corporative market is on a high rise. This trend is not superflous, as it has become notorious that companies want to get closer to their clients through tools that we couldn’t see in the past because they didn’t exist, or because their deployment was economically impossible. The purpose of this small article is to understand some of the aspects of Digital Transformation and how along with innovation processes, it allows companies with physical products or services, change their chain of value to transform their product and refresh audiences.
There is not a general agreement about what Digital Transformation means. Having said that, there are some indicatives of a company taking the leap from classic production to digital transformation. Several authors point to diverse clasification systems, however, these agents are mentioned constantly: Employees, Clients, Operations and Product.
The 4 agents are dependent amongst them: There can be no product if there is no client and there can be no operation with no employees. Anyways, the processes for each of them are different.
Employees: They’re the base of the company. Production is dependent on them, as well as efficient operations and client satisfaction towards the product obtained. Through Digital Transformation, we can make our employees more satisfied with company environment or with better work conditions and, as a result, they feel empowered inside the organization. Tools like internal communication platforms, software for supplier data processing, even interal social apps may make the company a better place to work, easing rusty or problematic processes.
Operations: They can be diverse and may consume great amounts of human talent. Operation of databases, payment and inventory and even equipment and personnel transportation, operations may suffer a drastic change when processes are digitalized and automatized in favour of a less stressing work charge for an employee, even saving on salaries for assistants and other labours that consume energy that consume energy in the easily aoutomatizable processes from digital platforms or transversal technologies.
Product: All companies want their product to be innovative and coherent with their focus target. To succeed, technology and innovation grant us management systems based on data collected on real time about client satisfaction. Different applications and developments allow the measurement of products, efficacy of services and moments in the experiences to make clear user behaviour when using product and taking decisions towards those behaviours.
Clients: All companies make an effort to satisfy their clients as much as they can. In the present there are digital tools built from technologies based on innovation, they allow us to reach that satisfaction the client seeks. Client Service Bots, Service Applications, amongst others, have allowed tedious and expensive client service processes to transform into an easy an fast problem solving spaces and keep the users loyal to companies.
These are the 4 basic agents to take into account when an innovacion towards digital transformation process is about to begin in a company. In the next blogs, we’ll talk about deeply of each agent and we weill give some examples on how these systems revitalize companies. If you’re interested on knowing more about technological development that foster Digital Transformation in your company, contact us at firstname.lastname@example.org
Por: Sebastián Barragán